Resume

Various Clients — Freelance Social Media Manager and Consultant

2024-Present

  • Spearhead social media strategy for clients, including but not limited to community management, content strategy, creative production, copywriting and calendar management.

Social Media Manager — Amazon Music

2022-2023

  • Owned social media strategy for global new music releases across the Amazon Music TikTok, YouTube, Instagram, Facebook and X (Twitter) pages with a reach of 7M+ followers.

  • Collaborated with Label Relations, Brand, Editorial and Artist Marketing teams to overhaul new music social strategy which translated to +9% lift in Engagement Rate above channel benchmarks.

  • Oversaw community management and evergreen strategy for Amazon Music Instagram and X (Twitter) accounts, growing Instagram followership by +14% YoY.

Social Media Manager — Fender

  • Developed and executed global marketing and social media strategies to drive steady growth and increased engagement for Fender’s fan base of over 13M+ followers via Instagram, TikTok, YouTube, Facebook and X (Twitter) pages.

  • Oversaw strategy and launch of Fender's TikTok channel in September 2021, earning 1 million followers within the first 6 months.

  • Lead strategist of Fender’s YouTube channel, driving a milestone of 1 million subscribers in April 2021. 

  • Partnered with Artist Relations, Creative, PR and Integrated Marketing teams for production and approval of social content to ensure that content is in-line with brand guidelines.

2019-2022

Director, Content & Resources — The Spellbound Group

2018-2019

  • Managed social media accounts for top-tier legacy artists including The Doors, Janis Joplin, Otis Redding, Jefferson Airplane and Grace Slick on Facebook, X (Twitter) and Instagram.

Application Skills

Hubspot · Sprinklr · Sprout Social · Later · Khoros ·  Canva · CapCut · Adobe Photoshop · Asana · Notion · YouTube Analytics · Maestro · WebDAM

Education

California Polytechnic State University, San Luis Obispo - B.S. Psychology