Featured Work
YUNGBLUD Album Release Social Coverage – Amazon Music (2022)
To celebrate the release of YUNGBLUD’s eponymous album, Amazon Music put on a truly one-of-a-kind live show, with YUNGBLUD performing his set split among three iconic Sunset Strip venues. I executed a social media strategy to support the show and gave followers an exclusive backstage pass to one of the wildest nights ever.
This campaign went on to win Best Live Marketing Campaign for Music Ally’s 2022 Sandbox Campaigns Of The Year.
Services: Social Media Strategy, Creative Direction, Project Management, Live Event Coverage
Results: 2.3M Impressions, 1.2M Views on video content, 10% Engagement Rate
Acoustasonic Player Telecaster Tone Tips –Fender (2021)
I worked to develop an influencer campaign on TikTok to showcase our Acoustasonic Player Telecaster, tapping a total of nine artists and creators like Daniel Donato and Emily Kreuger with highly engaged TikTok followers to showcase how to dial in a specific genre in 60 seconds.
Services: Social Media Strategy, Influencer Marketing, Creative Direction, Agency Management
Results: 3.6M Views, 15K New Followers Gained
Channel Management & Strategy – TrueFire (2024-2025)
TrueFire, an online learning platform for guitar lessons, brought me on the team in June of 2024 to establish and execute a comprehensive social media strategy. I looked for strategic ways to utilize existing video content in addition to looking for ways to build bespoke content for our channels with educators and artists.
Services: Social Media Strategy, Channel/Platform Management, Content Creation, Video Editing, Influencer Marketing, Copywriting, Community Management
Results: 1.1M Impressions, 787K Views on Video Content to date
Channel Management – Architectural Photography Almanac (2024)
Architecture Photography Almanac (APA) is a highly respected resource dedicated to educating architectural photographers on best practices, business structure and more. I came on board in 2024 for a 6 month contract to manage their Instagram account top-to-bottom and always looking for new and creative ways to keep followers informed and engaged.
Services: Social Media Strategy, Channel/Platform Management, Content Creation, Video Editing, Creative Direction, Copywriting, Community Management, Live Event Coverage
Results: 923K Impressions, 112K Views on Reels Content, 1.5K New Followers
Content Creation – Erleia Skincare (2024)
I was contracted by Erleia Skincare to edit short-form video content for their Instagram and TikTok channels. I worked closely with the founder to align on creative direction and scripting to ensure content output aligned with the tone and vision of the brand, outputting a total of 20 videos.
Services: Content Creation, Video Editing, Creative Direction